Are you a new business owner?
Do you want to grow your business but don’t know where to start?
Are you tired of getting asked the same questions over and over again?
This guide will provide you with 7 reasons why you need Instagram for your business.
Instagram is a very powerful social media platform. It can help you connect with potential clients, gain brand awareness, and make more sales. If you’re new in your business or haven’t even started it yet, you probably don’t know how important an Instagram account is for your business. And if you’re using it wrong, then it will be difficult for you to get any results!
Reasons Why You Need Instagram For Your Business
1. Instagram has 2 billion active users every month.
According to the latest stats from Statista, there are 2 billion monthly active users on Instagram. This means that you’re going to have a lot of potential customers for your business if you opt for using Instagram as a marketing tool.
That’s a lot of potential customers who are on the app and could be interested in your business. As to Instagram, 90% of users follow brands on social media. If you’re not on Instagram, then you’re missing out on a huge part of the world’s population. And if they see your business on another platform, they may not even know that you have an Instagram account.
If they don’t know you have an Instagram, they might never come back to your site or pay attention to what you have to offer.
But you’ll need to be inventive with your content given that there are more than 200 million business accounts on the network.
Therefore, it’s important to keep in mind what kind of content people will find appealing when searching for a product or service on Instagram. You also want to make sure it’s something that actually resonates with your audience so that they’ll want to see your brand or product in search results from there.
2. Instagram has become the most downloaded app.
This makes it another reason why you need Instagram for your business. According to Sensor Tower, the social network of the Meta group came in first place among the most downloaded applications worldwide during the last quarter of 2021. You wouldn’t believe it, but TikTok hasn’t won the top spot in the global rankings. This is because Instagram has many features and functionalities that other social media platforms do not. For example, you can post photos and videos (Reels) that you have taken from all over the world. This makes it easier for businesses to share their stories and innovative products and services with others through Instagram because there are no borders when posting photos or videos on Instagram.
3. Instagram is tied with Facebook (Meta) as the most used social network among youth, beating out Twitter, Snapchat, and even Facebook itself.
Instagram users are young, with a median age of 25 years old. The app is also very popular with businesses that want to reach younger audiences. This means that you’re reaching a large segment of your target audience and that they’re very active on their phones.
Instagram’s popularity doesn’t just stem from its ability to help people express themselves and share content; it’s also because of the way it functions as a platform for businesses to build their brand online.
According to Statista, here’s the age distribution of Instagram users in the United States (as of June 2022).
4. It allows you to be more personal with the customers.
When someone sees your profile, they can see how many followers you have, how many likes/comments you’ve received and what type of content you post. This will give them a sense of your personality and how much you care about your business.
This will also help them get to know more about your business by giving them a better understanding of what it is that you do and why it’s important for them to buy from you.
5. Improve search engine rankings.
Next in line with the importance of Instagram for your business is that Instagram improves search engine rankings.
As you know, Google and other search engines are used to find the best results for their users. Instagram has been around for a while and it has a lot of followers. If your Instagram account is related to your business, then you should make sure that it ranks well in the search engines.
Instagram is not just a social media platform but also an advertising platform, which makes it even more important for businesses.
You can use hashtags, business-specific keywords in your bio, and keywords in your username in order to get more exposure on Instagram and increase your engagement on the platform. These things allow users to find related content easily, which ensures that they not only see what you have posted but also what other people have posted about your product or service.
6. Establish credibility.
Instagram is a great way for businesses to establish credibility. This could be in the form of an ad, or a business profile. The more engagement your business profile has, the more people will trust you and your products or services. It also helps to build trust with your followers, as well as with other businesses in the area. This can be an effective marketing tool for small businesses that are just starting out.
In addition, Instagram helps you build a relationship with your potential clients. For example, if you offer a service for people to find new places to visit, you can use Instagram to post pictures of local sights and places that you want people to visit. It’s easy for people to see what you do, how you do it, and what your customers think about it. You get instant feedback from your followers, which makes it easier for you to improve your product or service.
7. Generate leads.
Many people use Instagram to find products or services they are interested in purchasing. It’s not uncommon for people to discover a new business or product by seeing it on Instagram. You can reach out to your audience and let them know about your products, services or ideas in a creative way.
You can tell them how you can help them achieve their goals and dreams. For example, if you are a personal trainer and you want to promote yourself on Instagram, then you can use images of clients who have been successful with your training program. Similarly, if you have any business, you could use the same techniques for your posts. This will help you get more visibility on Instagram and get more sales from it. These images will help you build trust among your followers and make them feel like they know you personally. This will also make them more likely to buy from you as well as refer people to your website or business page.
Please note you can reach out to your target audience through influencer collaborations, paid ads, direct DMs, hashtags, and video content.
Now you must have got the idea about the importance of Instagram for your business as Instagram is way more than just a social media platform—it’s a way of life. And the more you use it, the more you’ll find yourself able to attract and retain customers, build your brand, and create more value for your business. Make your Instagram business account today! If you need help👇