Uncover your business’s marketing performance in seven categories
Listing
Reviews
Social
Website
eCommerce
Advertising
SEO
What is InsightsReport?
InsightsReport is an automated needs assessment report that scans the web for a business’s digital marketing, reporting how they stack up online in seven key marketing categories.
Our way of supporting small businesses!
LISTING
Customers are relying on the internet more than ever to find local businesses.
This is why it’s important that your business listings are present and accurate. If your business information is missing or incorrect, it can result in unhappy customers, lost revenue, and a drop in online search rankings.
The listing section of InsightsReport shows aggregated data from various online directories to show you:
- Number of listings
- Accuracy of listings
- Missing sites
Local businesses need accurate listings on many online directories to ensure that customers can find them on the web.
REVIEWS
A business’s reputation today is more about what customers are saying and less about what the business says about itself.
Consumers are able to define a business by providing real-time feedback on review sites, social media, forums, and other channels. Whether it’s raving about a business or letting everyone know they had a terrible experience, these platforms have empowered customers more than ever when it comes to branding.
InsightsReport aggregates data from various review sites to highlight:
- Number of reviews
- Recency of reviews
- Average score
SOCIAL
Let’s set the record straight: every business needs to have a strong social media presence.
Business owners must first realize that social media has completely revolutionized the modern buying process and that consumers are using a variety of channels to research services and products online. Consumers are relying on social media more than ever to assess their options and to qualify the goods and services they’re interested in without ever needing to set foot in a brick-and-mortar store.
The Social section investigates a business’s social media presence:
- Facebook: Likes, Average Posts/Month, Average Likes/Post, Average Shares/Post
- Twitter: Followers, Following, Tweets*
- Instagram: Followers, Posts*
Social channels are a great way for your business to grow its fan base and turn online leads into raving customers.
WEBSITE
Without a quality website that properly communicates the appropriate information, consumers are likely to dismiss that business and move on to a competitor.
Let’s face it – consumer attitudes are changing when it comes to shopping. In a world with Google, Yelp, and Facebook, users have easy access to all the information they need before making a purchase decision. Walking into a store is no longer required for a first impression, judgement has often been made online before taking one step.
InsightsReport leverages Google PageSpeed Insights to assess your business website.
The Website section looks at:
- Mobile responsiveness
- Desktop load speed
- Homepage content
A business’s website is your virtual storefront, it needs to entice your prospects to check out what you offer and why they should do business with you.
SEO PERFORMANCE
Let’s be clear: every business should invest in SEO.
It’s important to recognize that search engines have completely changed the current purchasing process and that buyers are searching for your services online. Consumers are using search engines to assess their options and to qualify the goods and services they’re interested in without ever needing to set foot in a brick-and-mortar store. In fact, a recent study revealed that 81% of consumers will perform an online search before making a purchase decision.
The SEO section shows how your SEO stacks up compared to your competitors. It assesses SEO in two areas:
- Organic Keyword Performance – to compare a prospect’s keyword performance against their top competitors.
- Organic Keyword Ranking – to assess the top keywords that consumers are using to search for your prospect’s products or services.
SEO is the work that goes into improving a website’s ranking in organic (unpaid) search results on search engines like Google and Bing.
ADVERTISING
If customers can’t find your business, you are missing out on sales opportunities.
Online advertising puts your business in front of targeted audiences in search engine results, social media feeds, and other relevant sites around the web. It’s vital to run targeted ad campaigns so that you can build brand awareness, drive traffic to your website, and get new customers. By making sure that people find your business first, you can stay ahead of competitors.
The advertising section offers insights from:
- Google Ads: the type of Paid Keywords, CPC (Cost Per Click), and PPC (Pay Per Click) results a business could receive if they were using an advertising solution, along with a competitor campaign comparison. Note: this section will appear for U.S. businesses only.
- Facebook: whether or not a business has taken advantage of retargeting
You can use these insights to understand the following:
- What do customers experience in regards to your digital advertising?
- What are your competitors doing?
- What happens when you don’t stay ahead of competitors?
Let’s Connect!
Have questions or need more information regarding our services?
We’re here to help you understand better what we can do for your business. Reach out, it’s FREE!
OR CALL US NOW AT (305) 741-0840
Frequently Asked Questions
Is it really free?
Yes, completely free. No strings attached!
How safe is it to scan my business?
The report is created using Google algorithms. You can rely on inaccuracies identified by our software.
Do I receive the report instantly?
No. it takes around 24 hours for our software to scan the web and provide accurate information about your business.
How do I get my report?
Once it’s ready, we’ll send an email containing the report to the address you have provided on your submission form. We always advise scheduling a free consultation section to review your report with one of our digital marketing experts.
Why should I care?
InsightsReport will provide valuable insights regarding your online business presence. Use those results to understand clearly what immediate action you should take to improve your listings, drive more traffic, increase your conversion rate, costumers reviews, and know where to direct your marketing efforts.