Inbound Marketing Strategy

You have a vision.
We have a way to get you there.

Inbound Marketing

Create helpful content and experiences that demonstrate your knowledge.

engage

Answer questions. Provide solutions. Provide insight. Become a resource. Build trust.

delight

The concept of delight revolves around providing an exceptional experience.

In today’s digital world buyers have all the power. They have more information about your product, industry, and competition.

94% of consumers have discontinued communications with a company because of irrelevant promotions or messages.
74% of people are likely to switch brands if they find the purchasing process too difficult.
51% of customers will never do business with that company again after one negative experience.
93% of consumers said they are more likely to be repeat customers at companies with remarkable service.

Source: Hubspot

The Inbound Marketing methodology is based on attracting potential customers through valuable, useful, and relevant content at each stage of the buyer’s journey. With Inbound Marketing, potential clients find your business through different digital channels, such as search engines, social networks, blogs, or your website.
Inbound marketing differs from traditional digital marketing in that it does not force consumers to watch, respond to, or interact with advertisements. On the contrary, it aims to capture the attention of the consumer through content that is tailored to meet the needs or answer the questions of your ideal customer (buyer persona).

Why is it necessary to include inbound marketing methodology in your business strategy?

The inbound methodology is the most effective way to attract strangers, convert them into clients, and even turn them into ardent fans of your brand.

Attract. Inbound marketing is not about getting tons of visits to your website, but about attracting those who are really interested in what you offer and have the potential to make a purchase and become a satisfied customer. This quality traffic is achieved by offering valuable content for the user at the right time (meaning when they are looking for it in order to solve a problem or satisfy a particular need).

Engage. Once you have attracted relevant visits to your website, the next step is to convert those visits into sales opportunities. To achieve this, you have to initiate a conversation with the user in the way that is best suited to them. For example, using forms, messages, or downloadable content to encourage them to start interacting with your brand. Once you get their data, you will be able to get in touch with them, and therefore, be available to answer all their questions and offer them more customized content, so that you can grow the relationship through regular communication.

Delight. The inbound marketing methodology is based on offering an experience of excellence to each customer. Over time, users have become more demanding when it comes to businesses and customer service. This is why it is important to be available when they need you and help them solve their problems and needs through the right interaction and communication. If you succeed in establishing a relationship of trust with your clients, they will keep buying your products and you will develop a long-term relationship with them, which will lead to them recommending you.

How can we help you at InfoMedia Insights?

Here’s what we provide:

Hubspot Partner. We are an international Hubspot Agency based in United State. Being part of this network of Hubspot agencies endorses us as a certified inbound marketing team specialized in developing the best inbound strategy for our clients, always with the objective of achieving their goals. We provide this support utilizing this all-in-one inbound marketing platform.

Content Marketing. We can create the necessary content for your business to attract a community of potential clients. This includes things like articles for your blogs, presentations, videos, graphics, and illustrations.

SEO – Web Positioning. We can analyze and restructure your website so that it meets the requirements of the search engines. We improve your ranking on search engines of the most important keywords for your business, thereby increasing the number of visits to your website. With long-tail keywords and content marketing, we avoid the risk of being penalized by search engines.

Social Networks and Social Ads. We use social networks to spread your content, make it more popular, and create a community around your brand. We systematically collect all the interaction data between the social channels of your brand and its users, and we incorporate all this information to the CRM of your company. We incorporate a joint strategy of organic and paid content on social networks.

Lead Generation. We create content designed for conversion. We also provide landing page and CTA design services (experience in A/B testing).

Qualification of Leads. Through Lead Nurturing and Lead Scoring, we deliver your sales team qualified business opportunities aligned with the type of services and products you want to sell.

We provide strategic consulting to ensure that an Inbound Marketing campaign will benefit your team. We assist with the project by holding frequent meetings to discuss and assess how the strategy is implemented and what needs to be changed.

Your company or brand will be able to attract and convert potential customers with a well-developed Inbound Marketing strategy.
It is critical to understand that this is a strategy that must be implemented over time in order to achieve optimal results and that it can be supplemented with other digital marketing strategies to strengthen it (SEM, Email Marketing, Social Ads, Branded Content).

If you want to take advantage of all the benefits of this strategy.

Let’s talk inbound

Inbound Marketing

You have a vision.
We have a way to get you there.